Totoro-san

Explorations in Japanese Culture

Japanese Consumer Groups

While the Japanese population has historically been viewed as a homogenous group by outsiders, Japanese firms are notorious for segmenting the Japanese population. Japanese consumers are typically segmented into different … Continue reading

October 28, 2012 · Leave a comment

Japanese Consumer Behaviors (1950-Present)

It has been some time since I posted anything on the blog, because almost all my time has been spent earning my MBA and working on my thesis! My thesis … Continue reading

September 8, 2012 · 1 Comment

Kotatsu (こたつ)

Staying warm in the winter is a never ending battle. In Japan, where central heating is not commonplace, many different methods for staying warm are popular, but none are as … Continue reading

February 19, 2012 · 2 Comments

Japanese School Uniforms (こうふく)

Growing up in the American public school system, the idea of wearing a uniform was always nothing more than a threatening rumor among my classmates and I. It seemed that … Continue reading

November 6, 2011 · 2 Comments

JapanFest (日本のさいてん)

One of the things that I love about the Fall is that it means that I get to go to two of my favorite annual conventions! In September I get … Continue reading

October 9, 2011 · Leave a comment

Setsubun (節分)

When I asked my friend まき about Setsubun, she had a bit of trouble explaining why they celebrated the holiday. She just smiled and laughed and told me about how … Continue reading

September 10, 2011 · 1 Comment

Tanuki (たぬき)

Tanuki are similar to Maneki Neko in that they are often placed in the front of shops to invite in customers and are considered to be good luck. However, the Tanuki is … Continue reading

August 13, 2011 · 10 Comments

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